Despite having fewer total page likes compared to some industry giants, our focus on quality and relevance in short-form video content led to higher engagement rates, showcasing the effectiveness of our strategy. As a result, we transitioned to an appointment-only model due to the influx of customers and audience interest from around the world.

Conclusion and Future Plans: The success of our short-form video strategy not only helped us navigate the challenges posed by the pandemic but also positioned us as a leader in social media engagement within our industry. Moving forward, we plan to continue leveraging short-form video content, exploring new formats and platforms to further enhance our engagement and reach.