Boosting Mima USA’s Brand with Strategic Content

Problem: In 2024, mima USA, a luxury stroller brand, needed to strengthen its online presence to maintain its premium brand image and reach new audiences in a competitive market. The company reached out to me, seeking to increase engagement through short-form content to drive traffic to their online store.

Solution: I joined mima USA as a content creator in February 2024 and focused on creating short-form video content to enhance social media engagement. This approach has already significantly boosted the brand’s visibility, with one of my videos reshared by mima Global(@mima_kids), quickly attracting 27K views. We continue to explore and refine strategies to reach even more audiences.