Elevating James Tyler Guitars' Global Presence
Problem: In 2022, James Tyler Guitars, known for its renowned craftsmanship and iconic guitar designs, had a limited social media following of 9,000. This minimal online presence restricted the brand's ability to connect with new audiences and expand its global market reach.
Solution: I took charge of the brand's social media management in 2022, focusing on enhancing online engagement by highlighting James Tyler Guitars' unique features and its connections with legendary musicians. Over the next two years, the brand's social media following grew to 43,000, significantly boosting visibility. This increased online presence generated such strong interest from dealers, both internationally and domestically, that James Tyler Guitars now consistently has more requests than they can fulfill, ensuring their guitars are always in high demand.
Viral Videos
1.9 Million views
504K views
546K Accounts Reached with 1.3 million Impressions on Instagram, all without paid ads as of Nov. 2023
youtube highlights
Guitar Adjustment Instructional Video for New Owners
Interview & Gear Demo
Guitar Neck Sanding Behind-the-Scenes
Guitar Controls Instructional Video
photo gallery
Studio Elite HD in Caramel Cappuccino Shmear Finish
Studio Elite HD in Black Shmear with Turquoise Tint
Studio Elite HD in White Shmear Finish
Studio Elite HD-P in Vintage Psychedelic Vomit Finish